Media Release: Cakedit Appeal for the Perinatal Wellbeing Centre

Perinatal Wellbeing Centre launches Emergency Appeal called Caked It!

Perinatal Wellbeing Centre has today launched an Emergency Appeal in response to the COVID-19 pandemic with a slight twist. Inspired by the antics of Nailed It! and in the spirit of our annual fundraiser Cake Off, we are launching #Caked It! - a humorous challenge to supporters and the community alike to help with baking and/or donating to the Perinatal Wellbeing Centre so that we can continue to provide care and support for families who are truly in need during this crisis.

We have found that the restrictions and concerns related to COVID-19 have definitely increased demand for our services, shown by a 44% increase in new clients in March. Additional grants that we have received have certainly helped us better cope with this surge in demand, but our capacity is
stretched and through this appeal we hope to cover the shortfall in funds.

We are asking for those willing to take on the challenge to post an image of a cake they like, and another of their own personal recreation of that cake to their social media channels tagging us, encouraging generous donations and using the hashtag, #cakedit so that we can share all the beautiful
and (hopefully) funny creations.

CEO Dr Yvonne Luxford said, “We were so disappointed to postpone Cake Off until 2021 because as well as bringing in much needed funds, it is also creates lots of fun for the whole community. We hope that #CakedIt will put the fun back in fundraising and will brighten up our media feeds during this
difficult time.”

Our social media platforms are: Facebook(https://www.facebook.com/perinatalwellbeingcentre/),
Instagram (https://www.instagram.com/perinatalwellbeingcentre/) and Twitter (@PerinatalW).

All donations made to the Perinatal Wellbeing Centre of $2 and over are tax deductible

For further comment:

Yvonne Luxford: 0420537211

Download the media release here.

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How we help you

Perinatal Wellbeing Centre programs are designed to provide the support you need at every stage.
What we do

Perinatal Wellbeing Centre is a community based non-government organisation providing support to families in the Australian Capital Territory. Primarily funded by ACT Health, it is staffed by experienced perinatal mental health workers and administration staff.
Support groups

Perinatal Wellbeing Centre provides support groups aimed at connecting you with others who are having similar experiences. Groups provide an opportunity to share mutual support, as well as looking at strategies to aid in recovery.
Donate today

Please show your support for parents and families experiencing perinatal mental health challenges by making a tax deductible donation to Perinatal Wellbeing Centre.
Self care strategies for parents and caregivers

Caring for a small child can be rewarding, exciting, surprising and frustrating. It can also sometimes be stressful, exhausting and worrying. Check out our list of self care ideas, and think about how these ideas might fit into your routine.
Perinatal anxiety

1 in 4 people will experience anxiety in their lifetime and for women it is more likely to occur during pregnancy or in the year following birth. As many as 1 in 5 women will experience perinatal anxiety. Certain factors, such as mental health history, complicated pregnancy or birth, or having an unwell or unsettled baby can increase the likelihood of developing perinatal anxiety.
The Cost of Perinatal Depression and Anxiety in Australia

Perinatal depression and anxiety costs $877 million a year in Australia, and that is just the beginning. Our new report 'The Cost of Perinatal Depression and Anxiety in Australia' highlights key findings on the economic costs of PNDA.
Perinatal depression

Depression occurs in up to 1 in 10 women during pregnancy, and in up to 1 in 7 women after the birth of a baby. Men are also affected by postnatal depression. Certain factors, such as mental health history, complicated pregnancy or birth, or having an unwell or unsettled baby can increase the likelihood of developing perinatal depression.
Board

Perinatal Wellbeing Centre is governed by a volunteer Board and complies with the regulations of the ACT Associations Incorporation Act (1991). The Board is responsible for the overall performance of the organisation, providing strategic direction and overseeing all operations of the Perinatal Wellbeing Centre.
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Clients can receive fortnightly or monthly telephone support calls with our team of perinatal mental health workers.